“Luxury brands embody a desirable and aspirational lifestyle that
resonates with consumers in Macau SAR“
Retail, Fashion and Luxury
Macau stands not only as the World’s leading Gaming jurisdiction but also one of the Top Retail, Fashion and Luxury Markets in the World. We have established and positioned ourselves as a trusted legal partner for luxury brands seeking support in Macau.
As active members of the Luxury Law Alliance, we stay up-to-date with industry events on a global scale. Through our partnerships with key organizations in the fashion and luxury sector, we continuously expand our knowledge and stay at the forefront of emerging trends and developments.
Our Comprehensive Luxury Law Services Cover:
Advertising:
- Compliance with applicable laws and best practices;
- Substantiation of product and service claims;
- Regulatory compliance for promotions;
- Contracts for social, digital, new media, and influencer collaborations;
- Celebrity endorsement agreements;
- Gift Cards & Loyalty Programs: Addressing expiration, termination, and escheatment issues.
Company Incorporation or Restructuring:
- Tailored solutions for corporate structure optimization.
Commercial Agreements:
- Handling commercial disputes;
- Drafting and negotiating complex B2B or B2C contracts;
- Addressing regulatory issues affecting contractual arrangements.
Compliance and Consumer Protection:
-
- Establishing policies safeguarding consumer rights and privacy;
- Handling disputes related to consumer rights violations;
- Ensuring compliance with product labeling regulations;
- Advising on advertising practices aligning with consumer protection laws;
- Drafting warranty and guarantee terms compliant with consumer protection laws;
- Crafting consumer-friendly contracts and terms of service;
- Effective procedures for handling consumer complaints;
- Dispute resolution through mediation, arbitration, or litigation;
- Strategies for product recalls in compliance with regulatory requirements;
- Communication and coordination with regulatory authorities during recalls;
- Advising on accessibility requirements;
- Employee training programs on consumer protection laws;
- Representation in government investigations related to consumer protection.
Web3 and Artificial Intelligence:
- Advising on NFT and digital token matters;
- Metaverse matters, including contract negotiations with platforms and artists, influencer disclosure issues, advertising placement, and children’s advertising matters;
- AI matters, providing advice on Generative AI platforms, music-related issues, deep fakes/talent/union matters, intellectual property risks, transactional matters, and privacy implications.
Licensing and Distribution:
- Drafting and negotiating licensing agreements;
- Crafting tailored distribution agreements;
- Strategies for protecting intellectual property rights;
- Resolution of disputes related to infringement or unauthorized use;
- Compliance with local regulations governing licensing and distribution;
- Provisions for termination and renewal in licensing and distribution agreements;
- Due diligence on potential licensors or distributors;
- Identifying and mitigating legal issues impacting the success of the arrangement.
Intellectual Property Rights:
- Protection and enforcement of copyrights, trademarks, service marks, trade names, and trade dress;
- IP and technology licensing transactions;
- Rights of privacy and publicity;
- Addressing grey market and parallel import issues.
Data Protection & Cyber:
- Privacy policies and compliance;
- Data optimization and behavior-based advertising;
- Cybersecurity, data breach notification, incident response programs, and international data protection;
- Data processing and transfers;
- ePrivacy (cookies) ;
- Marketing & Data;
- Data Governance;
- Data Subject Rights.
E-commerce:
- Advising on legal requirements for e-commerce platforms;
- Ensuring compliance with online consumer protection regulations.
Labour & Employment & Immigration:
- Executive Employment & Separation Agreements;
- Wage-and-Hour compliance.
You are Free Elevate to Your Business
Enhance Your Operations With ONE Click